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Clear thinking on search and the web.
Practical articles on websites, SEO and video for business owners and marketing teams, written from real project experience.
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How to Update WordPress Safely (Without Breaking Your Site)
How to update WordPress, themes and plugins without breaking your site: backups, staging, update order, what to check afterwards and what to do if something breaks.
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How to Get More Google Reviews (the Right Way)
How to get more Google reviews without breaking the rules: when to ask, how to share your review link, what to avoid and how to reply…
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Website Hacked? What to Do in the First 24 Hours
Website hacked? A calm, step-by-step plan for the first 24 hours: contain the damage, secure your accounts, clean up safely and clear Google’s warnings.
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How Google Ranks Local Businesses: Relevance, Distance and Prominence
How Google decides which businesses appear in Maps and the local pack, what relevance, distance and prominence mean, and which parts you can actually influence.
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Website Maintenance Checklist: What to Do Weekly, Monthly and Yearly
A practical website maintenance checklist: what to check every week, month, quarter and year to keep your site secure, fast and bringing in enquiries.
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Google Business Profile Checklist: 15 Steps to a Profile That Gets Calls
A 15-step Google Business Profile checklist covering setup, categories, services, photos, reviews and tracking, so your profile turns local searches into calls.
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7 Signs It’s Time to Redesign Your Website
Seven clear signs your website needs a redesign, how to check each one, and when a lighter refresh is enough instead.
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301 Redirects After a Website Redesign: How to Map Every Old URL
Which URLs need a 301 redirect after a redesign, how to build a clean redirect map, where to add redirects on common platforms and how to…
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Website Redesign SEO Checklist: 12 Steps to Keep Your Rankings
A 12-step checklist for before, during and after a website redesign, so you keep your Google rankings, traffic and leads.
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