Our own build, in the open.
This website is our first web case study. We’ll document the strategy, design and build here, and publish real-user performance data once Google has collected enough of it.
Platform
Custom WordPress block theme
Targets
LCP ≤ 2.5s · INP ≤ 200ms · CLS ≤ 0.1
Status
In progress
Results
Published after launch
Approach
Planned before it was designed.
- Strategy first. Positioning, audiences, sitemap and keyword map approved before any design.
- A custom theme. No page builder, so pages load fast and stay easy to edit.
- One intent per page. Every service page targets a distinct search, so pages never compete.
- Honest content. No fake reviews, numbers or client claims.